Editor/Publisher at Coulee Parenting Connection, Owner/Publisher at Wisconsin Parent
Recently, I interviewed Lissa Carlson, a member of the Co.Mill, to get to know her and learn a little more about her business. Lissa is originally from Sheboygan, Wisconsin, but has been in La Crosse for the last sixteen years. Prior to coming to La Crosse, she studied at UW-Milwaukee. She has been a member of the Co.Mill since it first opened in October 2015, and she heard about it through some friends. Back when she first came to La Crosse, Lissa had and idea to put together a space like the Co.Mill, but it never came to be. Instead she is excited to now be a part of this space that has been growing since its opening. To Lissa, the space is a very fun place to work, and the amenities that come along with a membership to the space, which include free wifi, coffee, and office space, are a major plus.
I then asked her about her business and how she got started. Lissa is the owner and publisher of Wisconsin Parent, a publication that is geared toward Wisconsin families. It promotes family time, and gives parents options on Wisconsin travel and other fun family activities. Lissa is also a publisher at Coulee Parenting Connection. She went into these businesses because she has always had a passion for promoting quality family life, and wanted to use this passion in a way that got more families thinking about fun activities they could do together.
In the future, Lissa hopes to hire some more contributing editors in order to continue growing her business. She said she didn’t expect to need more writers and editors, and that originally she was looking at mainly have sales representatives. However, this, she said, is all part of business. You have to expect the unexpected, and be open to changes that may come along. Being open to having something you planned on eventually not working out is a skill to always have. Change isn’t necessarily a bad thing, and it can lead you to an even better idea or path.
This lead me to ask Lissa what are some words she lives by every day, or tells others when things get tough. The first quote she thought of was a popular one by Marion Williams. It says,
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be?” There is more to this quote, but Lissa says it’s this beginning part she often thinks of. She said people are so prone to fearing our potential and our good sides rather than fearing our darkness. We harp on the dark parts because those are what we struggle with every day. It should be the complete opposite. Besides this popular saying, Lissa also lives by sayings such as “live and learn”, and “onward and upward”. It’s all about looking at mistakes and wrong turns as lessons, and turning them into positives. She has a really positive attitude about life, and it shows in her work.