During CO.STARTERS, you’ll develop and fine-tune your business idea, building models based on your assumptions, tweaking your next steps through real-time customer feedback, learning valuable management and marketing skills and receiving constructive feedback from advisers, peers and local businesses. By honing your business and updating your approach based on real feedback and customer demand, you’ll gain the skills you need to develop a viable business model.


  • Session 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)

  • Session 2: Knowing Your Customer (Customer, Problem, Alternatives, Idea Testing)

  • Session 3: Finding the Right Solution (Solution, Benefit, Advantage, Starting Small, Brand Identity)

  • Session 4: Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)

  • Session 5: Building Blocks (Distribution, Revenue, Typical Offering, Price)

  • Session 6: Structures & Systems (Legal & Accounting Considerations)

  • Session 7: Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs, Break-Event Point)

  • Session 8: Financial Modeling (Break-Even Point, Sales Projections, Cash Flow, Raising Capital)

  • Session 9: Planning for Growth (Growth Plans, Goal Setting, Celebration Prep)

  • Session 10: Celebration!