CouleeCO is a small business development service offered by Couleecap Inc.

Please be patient with us and our staff capacity as we work to add resource information to this page. In the meantime, contact Aaron Reimler with questions at (608) 797-5746 or For information on housing, food security, home weatherization and other resources, please visit 

Below are various resources designed to aid small businesses during times of closure and diminished operations as a result of the COVID-19 Pandemic. We will continue to update this page as new resources are developed and announced.

CO.STARTERS Rebuild Program

Refocus. Stabilize. Recover. Start the road to recovery for your small business with the CO.STARTERS Rebuild Program. Learn more here.

Financial resources from Couleecap Inc.

Vernon, Crawford, and Monroe Counties

Businesses in rural areas in Vernon, Crawford, Monroe and La Crosse Counties may be eligible for a USDA Revolving Loan Fund through Couleecap Inc. Click here for more info

La Crosse County

Couleecap, Downtown Mainstreet Inc., and other local partners have created the Launch La Crosse Small Business Recovery Program for micro-enterprise businesses (businesses with less than 5 employees) or traditional brick and mortar businesses (1 to 20 employees) for small businesses in central commercial districts and traditional neighborhood districts in La Crosse County. This privately funded grant fund is seeking donations and applications. For more info, see:


In coordination with Downtown Mainstreet Inc., and other local partners, we're asking La Crosse County Small Businesses to take a survey that will allow us to collect information on changes to your operations, as well as the challenges you're currently facing. This information will be used to help spread awareness to the public, and learn how we can concentrate our efforts to best assist you during this time:


Survey link:



Answers to the survey will be used to cultivate listings on the website linked below. Please use the survey form for accurate information gathering. This survey and website are for all small businesses in the La Crosse community. This is a time for us to work together to support each other. Please fill out the information and share with other businesses:

Financial resources for small businesses

The CARES Act established the Paycheck Protection Program (PPP). Click here for more information

For a list of local lenders, click here.

For information on SBA Disaster Loan Program **NOW AVAILABLE FOR WISCONSIN BUSINESSES:  

For updates on WEDC and other small business resources from local, state, and federal agencies:

For information on WEDC’s 20/20 small business program which will provide grants to cover payroll expenses (including paid sick leave, family leave, or other leave related to Covid-19) and rent for up to two months or a maximum of $20,000:

Kiva is a crowd lending platform that offers zero interest small business loans. They've expanded eligibility in response to COVID-19:

Other useful information


La Crosse Area Chamber of Commerce with information for small business, as well as for general public health and safety: 

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