CouleeCO is a small business development service offered by Couleecap Inc.

Please be patient with us and our staff capacity as we work to add resource information to this page. In the meantime, contact Amanda Warthesen with questions at (608) 797-5746 or For information on housing, food security, home weatherization and other resources, please visit 

Financial resources from Couleecap Inc.

Launch La Crosse Small Business Resiliency Program 


The Small Business Resiliency Fund will provide grants up to $5000 to small, locally owned businesses with 1‐30 employees within La Crosse County. The goal of this fund is to provide support for businesses executing projects to increase resiliency and sustainability amidst new market conditions brought on by the COVID-19 Pandemic and sustained public health concern. Some examples of uses of these funds include:

  • Working with a consultant specializing in e-commerce, the resiliency fund aims to support local businesses looking to engage in new online markets. Small business owners who have considered making this shift in their business model or using online markets to enhance revenue but have been intimidated by the financial commitment of platform fees and shipping materials are especially encouraged to apply. We’ve got the resources and back-end support necessary to allow applicants to test online markets without the intimidating commitment.


  • Restaurants who have or are preparing outdoor dining options to safely serve their customers during the warmer months are also encouraged to apply. The Launch La Crosse Resiliency Fund can assist with acquisition of equipment such as fencing, tables and chairs, heaters, etc. To apply, click here.

Vernon, Crawford, and Monroe Counties

Businesses in rural areas in Vernon, Crawford, Monroe and La Crosse Counties may be eligible for a USDA Revolving Loan Fund through Couleecap Inc. Click here for more info

Financial resources for small businesses

The CARES Act established the Paycheck Protection Program (PPP). Click here for more information

For information on SBA Disaster Loan Program **NOW AVAILABLE FOR WISCONSIN BUSINESSES:  

For updates on WEDC and other small business resources from local, state, and federal agencies:

Kiva is a crowd lending platform that offers zero interest small business loans. They've expanded eligibility in response to COVID-19:

Other useful information


La Crosse Area Chamber of Commerce with information for small business, as well as for general public health and safety: